Resume | UX Design Lead
Stephen
W Law
Since 2010
For APS Hiring Processes
Essential Criteria
A digital experience practitioner with over 15 years delivering growth-focused outcomes across agencies, eCommerce, enterprise, and public sector, A proven problem solver experienced in navigating complex, multi-channel environments and leveraging the visual front-end of the Victorian Government’s single digital presence (SDP) to create intuitive digital experiences.
Driving Impact Through User-Centered Design
Strategic Communication and Stakeholder Influence
Transforming Design Operations
Service Design and Accessibility Leadership
Strategic Vision
Experience
Freelance Product Experience Consultant | Stephen W Law ABN | Sep 2024 - Present
Specialising in client portals, internal tools and lightweight CRMs aimed at social enterprises
Guide organisations on scaling their digital practice through systematic approaches
I blend conversion centred design tenets and optimisation techniques to uncover untapped potential in your digital services
Senior Product Experience Lead | IntelligenceBank | Aug 2022 - Jul 2024
Responsible for improving product engagement and customer satisfaction
Led a team of 2 designers in delivering cohesive user experiences for workflow, digital asset and brand, management portals
Scaled and maintained a comprehensive design system
Designed the foundational stages for an NLP AI powered chat assistant
Digital UI Designer | City of Boroondara | Feb 2021 - Aug 2021
Increased mobile engagement from 2% to 41% through responsive design strategies
Implemented WCAG 2.1 AA compliant UI aligned with content design
Web UI Designer | Helloworld Travel Limited | Jul 2018 - Feb 2021
Redesigned the mobile experience of the booking system improving usability and goal completion resulting in a 4% increase in booking conversions over a 3 month period
Enabling a 25% increase in engineering velocity by enhancing visual consistency and delivering a standardised set of reusable UI components designed for accessibility
Senior UX/UI Consultant | JeyLabs | Mar 2018 - Jul 2018
Consulted on a multi-million dollar telecommunications program. Eliciting user and business needs in a complex stakeholder environment.
Enabling data and information to be searched and consumed up to 60% faster on a Business Support System and an Operational Support System, through considered information architecture and UI visualisations. These systems are the foundations of the telecommunications industry.
Increased design velocity by creating the 1st edition of a design toolkit and human interface guidelines (HIG).
Education
BA Honours Business Management & Administration
A-level Computer Science
Developing AI Strategy - RMIT
Umbraco CMS Certified Expert
Additional Information
Extensive experience in scaling-up design operations, establishing high functioning teams and improving UX maturity
I create the most value when engaged on large, complex, enterprise projects in ambiguous environments
20+ years commercial experience in the UK and Australia