I am a digital experience professional specialising in UX for customer-first organisations. I have over 15 years commercial experience delivering growth focused outcomes for agencies, eCommerce, enterprise and public sector.

My diverse sector experience includes hospitality, communications, government, financial services, not-for-profit and both B2B and B2C environments. This breadth has given me unique insights into how digital strategies must be tailored to different audiences, regulatory requirements, and business models.

I care about community, social enterprise and delivering accessible, sustainable digital services.

Away from business, I am a Dad, I enjoy improving my dog's agility and I am partial to a dram of single malt whisky. I have walked a marathon but yet to run one 😁.